Being part of a family operating a 65-year-old jewellery brand, Mahek Jain, Creative Director, Jain Jewellers, used to closely observe her father and grandfather working in...
Consumer behaviour has seen a drastic change post-Covid. Before the pandemic, many customers used to visit the showrooms once every month or two months. They used...
Dehradun has become a semi-cosmopolitan city. The taste and preferences of the customers are also changing over the last several years. Over the last 4-5 years,...
In 2019, just a year before the pandemic, I introduced a new and unheard of policy in my city. I introduced a 100% buyback guarantee offer...
Trigger When I joined the business, I found out that there was no mechanism in place for inventory management. After doing a detailed study of the...
The discount war is bringing retailers down to their knees. Worsening the already prevalent discount precedent is the demand for discount on metal price. I strongly...
Customer loyalty, the trump card for standalone jewellers, has gone forever with the advent of the millennial customer. This generation is more interested in making their...
A fourth-generation jeweller, Pranav Gupta, sales head, Goverdhanram Ramashish Pd and Co, Muzaffarpur, got involved in the family business after completing school. During his graduation days,...
If there is one thing that we see rampantly happening during the festive season, it is retailers across the country fighting it out in a race...
During Covid, we saw a lot of reverse migration, where people and families moved back to their native city because of the work-from-home arrangement, says Nanda.
With limited availability of exquisite designs comes a better brand recall for those who take this route to market as consumers across all age-groups want to...
A graduate in English Literature, she was in the middle of the post-graduate course in Advertising and Marketing Communication, when she decided to join the family-run...
Shivansh also decided to give them an assurance card on every gold purchase, which will have details such as the jewellery weight and making charges, and...
In the short time since, he has adopted newer business strategies to make the brand appealing to millennial clients.
Madhurima Shekhar, Vice President, Manoharlal Jewellers, New Delhi has a background in Finance. While doing her B.Com (Honours) from Delhi University, she used to play competitive...
Shreyansh Agarwal, Partner, Baijnath Jewellers, Kanpur joined the family-run business in 2017. Although he has done his formal education in the two disciplines of graphic and...
Where do Tier-1 and Tier 2 face their biggest issues? It is the discount schemes that prop up on making charges of gold jewellery. Nowadays, I...
By MANOJ CHAKRABORTY The discount war is bringing retailers down to their knees. Worsening the already prevalent discount precedent is the demand for discount on metal...
Hitesh Adesara, Director, Keshavji Chhaganlal Jewellers Pvt Ltd shares his valuable insights on mass and lightweight jewellery categories and how the consumers are no longer tempted...
Read here to find out how a third generation jeweller, Sumit Khindri, owner of Amritsar-based SK Jewellers decided to harness latest technology for his company and...
Anil Kumar Pendyala, Owner, Saashri Jewellers, Vizag shares his opinion on the unique problem the kundan jewellery industry is facing, the calculation of the amount of...
Anil Talwar, Managing Partner, Talwar Sons Jewellers, Chandigarh speaks his mind on the current situation in the gems and jewellery industry. He feels that the slowdown...
Being focused and determined comes naturally to Anuraag Kesarwani, the 32-year-old scion of the 100-year-old jewellery business house. A computer science graduate from IIT-Delhi with an...
Being part of a crowd is not something that young Samarth Jaiswal, a third-generation businessman, enjoys. He likes to stand apart and be known for his...
A second-generation businessman, 24-year-old Gaurish Aggrawal has been determined to infuse new ideas and long-lasting values into the diamond business founded by his father in 1996....
Vedant Mandaliya is an eighth-generation jeweller with the venerable CH Jewellers of Vadodara, Gujarat. He’s good with jewellery, and he’s also good with children — so...
Trigger: A business that is more than a century old needs to keep up with the times. That is the way forward. At our business, everything...
Dipankar Jain, Director, Nikkamal Jewellers, Ludhiana, wants his showroom to stand out and be the must visit destination for jewellery shopping. He plans on offering his...
Young Turk – Harsh Hemdev Fourth-generation jeweller Harsh Hemdev has his finger on the millennial pulse. His consumers want wearable, multipurpose and pocket-friendly, and Hemdev is...
With a firm determination & clear mindset, Antony Jose has truly set the ball rolling for Prince Jewellers in South India. Antony Prince joined his family...
