NDC partners with Diamond Standard, enhances visibility of its diamond coins and bars and showcases other investible offerings

A selected group of jewellery stores will be chosen to showcase the regulated and audited Diamond Coins and Bars

The Natural Diamond Council (NDC) welcomed its first partner, Diamond Standard, for whom it has collaboratively produced content and is raising awareness across its digital platforms. In addition, NDC is enhancing the visibility of Diamond Standard’s Coins and Bars by supporting their Retailer Affiliates Program, designed to showcase Diamond Standard’s core investible offerings.

By unlocking natural diamonds as a market-traded asset, Diamond Standard provides access to a natural resource worth $1.2 trillion-more than silver and platinum combined. The diamond demand has seen record growth since 2019 and is expected to drive price appreciation. By leveraging blockchain technology, the company has also standardised the value of diamonds, creating a uniform system.

“Institutional investors have begun to acquire diamond commodities. Through the Natural Diamond Council and influential retailers, we want to enable consumers to benefit from this building demand – they already appreciate the beauty, scarcity and value,” said Cormac Kinney, CEO and Founder, Diamond Standard.

A selected group of jewellery stores will be chosen to showcase the regulated and audited Diamond Coins and Bars, increasing consumer awareness of this newly accessible natural resource.

Courtesy: Only Natural Diamonds