Erum—The Jewellery Studio has become a symbol of honesty, integrity, and transparency in the jewellery industry

SURAT: Established in April 2017 by designer and founder Mr. Mahammad Ali, Erum Jewellers is dedicated to providing exceptional value in fine precious metal jewellery and diamonds. Mr. Ali, a jeweller with eight years’ experience, founded Erum Jeweller and registered it as a trademark in class 14 and also with the Bureau of Indian Standards (BIS).

Erum Jewellers, also known as “Erum the Jewellery Studio,” is a jewellery company in Palanpur, Gujarat, that specialises in creating one-of-a-kind designs out of precious metals including gold, silver, and platinum. They often ship their products to the United States, the United Kingdom, and Canada. Erum creates jewellery in a wide variety of styles, including those inspired by hip hop culture, initials, unique 3D faces, cartoon characters, diamond studded pendants, Cuban chains, and bracelets. Diamond jewellery comes in many forms, some of which include stud earrings, hoop earrings, necklaces, and charm pendants.

Erum’s extensive line of gold, diamond, platinum, and sterling silver jewellery is offered in local retail stores and exported to countries all over the world. Furthermore, Erum’s appealing and sustainable designs have contributed greatly to the company’s swift and remarkable expansion. Erum’s jewellery is mostly offered on business-to-business markets, while it is also available on consumer-facing websites and in brick-and-mortar stores.

Hip hop iced out pendants set with cubic zirconia, moissanite, or natural diamonds are among the available products for sale. The products are also sold to retailers, who place orders directly with Erum based on the specifications provided by their customers; once the customers have approved the Cad designs, Erum will make any necessary modifications, including casting, polishing, filing, diamond setting, and plating, to produce the final product.

Some prefer the look of rose gold plating, while others prefer white or yellow gold. Erum’s designers not only plating their products, but also engraving the reverse sides. Rings, pendants, and chains are all popular items to have engraved, and some clients even want to have their own names engraved on the items. Erum’s Gold Jewelry is available in a wide range of karat values, from 10 to 22. Diamonds are GIA or IGI certified, and sterling silver pieces are made to a 925 fineness standard. Platinum jewellery is also available, and it is of a PT 950 fineness standard.

Erum is an industry leader, and diamond-encrusted wristwatches are one of their specialties. Rolex, Rado, Cartier, Patek Philippe, and many more of the world’s finest watchmakers have turned to Erum to adorn their timepieces with diamonds. The customer provides the watch, and Erum, a specialised jeweller, stuns it with diamonds according to the client’s specifications. A watch encrusted with diamonds is essentially a work of art.

Erum is an active participant in both the IBJA (Indian Bullion and Jewelry Association) and the GJEPC (Gems and jewellery export promotion council) and listed on GIA retailer look up . Likewise, Erum participated in the Nomination round of the India 500 startup Award 2019 and was recognised with a certificate of nomination for their efforts. Erum has set itself apart from its competitors by adhering to the highest standards of honesty, integrity, and transparency in all of its dealings with consumers. They make no sacrifices in delivering you the finest in quality, style, or cost.

Jewellery is a perfect way to adorn yourself and express your individuality. Jewelry has historically been used to signify wealth and status. Some buy it to show off their personal style or to use as an investment vehicle for their savings. Most people invest in jewellery as a form of insurance that may be traded in or liquidated in times of stress. Shop for BIS-hallmarked jewellery styles from Erum Jewellery. Erum the Jeweler’s high-quality gold, silver, platinum, and diamond jewellery can convey a variety of meanings related to wisdom, elegance, and success.

Courtesy: The Blunt Times